In today’s local market, it is imperative to include SEO (Search Engine Optimization) as part of your overall online marketing strategy. People who need local services find their local solutions on the Internet. Is your local business getting noticed online? If so, are you on a search’s first page?
Most, if not all, large businesses understand the importance of investing in SEO in today’s marketplace. However, many local businesses still don’t grasp the value of utilizing SEO in their business.
Using marketing techniques that worked 10 years ago will not work today. People want the Internet to find solutions for them. Simply put, if you’re not using SEO in your business then you are handing over potential clients to your competition!
What are the Benefits of SEO?
Mobile Traffic Drives Local Businesses
One of the biggest reasons for investing in Search Engine Optimization for your local business is that local searches on smartphones are always increasing. In 2015, 68% of U.S. adults had a smartphone, up from 35% in 2011. –Source. Smartphones allow people to get instantaneous answers when they’re on-the-go.
Local Search Engine Optimization has become crucial for mobile traffic. “Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store.” –View Source. If your website is not ranking high in local searches, then you’re missing out on potential business.
The overall market for local search is increasing and you have a much better chance of getting traffic from search engines by investing in Search Engine Optimization for your local business.
Search Engines Give Priority To Local Business
Another benefit of SEO is Search Engines (like Google, Yahoo, Bing) tend to give priority to local results when compared to other websites. You may have noticed the box on top of Google’s search results that gives local results. This box shows, in most cases, whether or not the search is local. Only good SEO techniques rank your businesses.
Local SEO helps to attract a targeted audience to your local business. Since local searches are extremely targeted, ranking high for local searches also helps in increasing conversion. In other words, local searches are much more likely to convert compared to searches that are not local.
Less Competition In Local SEO
Another advantage of investing in local SEO is there’s far less competition than national level SEO. You have a much better chance of ranking your website high in the local pack of search results, thereby attracting more traffic.
Since the pool of competition is limited when you are focusing on SEO for your local business, it is comparatively easier for you to feature in the top results for various terms related to your business. Local Search Engine Optimization is typically less expensive and ranks much higher and faster on Google (and other search engines).
SEO Boosts Company’s Image
Ranking high not only increases the number of leads but also helps boost the credibility and trustworthiness of your business. Keep in mind that local searches not only show the websites of local businesses but also reviews by other users. Since users have been conditioned to trust reviews, they consider these organic results trustworthy compared to the results without reviews. Therefore, investing in local SEO helps boost your company’s image.
While there are a number of benefits of investing in SEO for local businesses, it is important to hire the services of a reliable and experienced Search Engine Optimization agency to get high rankings for local search results. There are a number of agencies that make tall claims with their SEO services but before signing up you should check the results they have achieved for others before signing up. Choosing the right Search Engine Optimization agency is crucial to your success when it comes to ranking in the locally
Overall, your business will benefit significantly by ranking high in the search engine results for searches with local intent. If you are not investing in SEO for your local business, your competition may be getting your business!
Ready to take your company’s SEO to the next level? Begin the process today by filling out our Discovery Form.